Day by day I'm starting to fall more and more in love with... A.D.I.D.A.S (all day I dream about sex, lol lies I meant sports). They're the only brand that I believe are in tune with the UK market. They're campaigns with Wretch 32, Plan B, Tinie Tempah, Example, Chipmunk, etc have captured many of the London inhabitants wardrobe look. Also I've been visiting they're site non stop for the past month and they have competitions galore. They're PR's and event management team need some recognition especially as the prizes for the winning participants are quite remarkable and memorable such as, a chance to collaborate with Plan B, a chance to become an MTV reporter for the day, a chance to have your very own adidas billboard advert and tickets to exclusive music gigs. In terms of sponsorship they know who will positively endorse their brand. I'm not a yesterday fan, I was a tomboy for many of my younger years so sportswear is nothing new to me, I've always loved Adidas. So much so that I've been stopped on the high street for wearing Adidas gear which is not available in shops anymore because its from the 80's era (I want to thank my Mums old school wardrobe lol). Also their campaign adverts intrigue me, you know the ones, the Adidas party with all the stars just raving it up. From the shell toes to the gazelles and even the sleeks. Adidas, I salute you.. Integrating sport with Music..